Best Country Brand in 2012
and the winner is . . . . Switzerland. Not only the best place to be born in 2013 but also the strongest country brand in the world in 2012. Switzerland truly rocks!
Click here to read the full report over the strongest country brands in 2012 by Interbrand
And the correlation between having a top football league and being a top 5 country brand ?
The top 5 football leagues in Europe (in no particular order) rank as country brands:
Germany number 7
UK number 11
France number 13
Italy number 15
Spain number 19
and which are the most popular sports in the top 5 countries on the list ?
Switzerland – skiing
Canada – hockey
Japan – baseball
Sweden – skiing
New Zealand – rugby
Conclusion: there is more in the world than football both in life and in sports.