{"id":826,"date":"2014-01-28T14:52:28","date_gmt":"2014-01-28T14:52:28","guid":{"rendered":"https:\/\/www.idfootballdesk.com\/?p=826"},"modified":"2014-01-28T14:52:28","modified_gmt":"2014-01-28T14:52:28","slug":"arsenal-puma-deal-2014","status":"publish","type":"post","link":"https:\/\/idfootballdesk.com\/dk\/arsenal-puma-deal-2014\/","title":{"rendered":"Arsenal Puma deal"},"content":{"rendered":"<p><strong>PRESS RELEASE<\/strong><\/p>\n<p><strong>PUMA AND ARSENAL ANNOUNCE LONG-TERM PARTNERSHIP <\/strong><\/p>\n<p><em>New Partnership Represents the Biggest Deal in Each Organisation&rsquo;s History<\/em><\/p>\n<p><em>&nbsp;<img decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"Arsenal and Puma announce partnership\" src=\"https:\/\/www.mmsports.com\/media\/arsenal\/13\/arsenal-puma-2014.jpg\" alt=\"Arsenal indg&aring;r aftale med Puma\" \/><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>London, UK (27<sup>th<\/sup> January 2014) &ndash; <\/strong>PUMA and Arsenal Football Club have today announced a long-term partnership. Effective 1<sup>st<\/sup> July 2014, PUMA will become the official kit partner of Arsenal. In addition to producing the playing and training kit for all Arsenal teams, PUMA has acquired wide-ranging licensing rights to develop other Arsenal branded merchandise on a global basis. This new commercial partnership represents the biggest deal in PUMA and Arsenal&rsquo;s history.&nbsp;&nbsp;<\/p>\n<p>PUMA and Arsenal will work together to bring further innovation into the sports brand&rsquo;s performance apparel range.&nbsp; Both organisations will work collaboratively on a global strategy to drive mutual growth across all football markets, achieved through PUMA&rsquo;s global sales network, international tours and integrated marketing activities. Arsenal also presents PUMA with its most prominent platform to showcase performance products through its significant global fanbase, profile and reputation.<\/p>\n<p>Having extended and deepened its relationship with the FIGC (Italian Football Federation),&nbsp;signed 2013 UEFA Champions LeagueTM finalists Borussia Dortmund and bolstered its player portfolio with Sergio Ag&uuml;ero, Cesc F&agrave;bregas, Mario Balotelli, Radamel Falcao, Olivier Giroud and Yaya Tour&eacute; amongst others; PUMA is defining itself as the clear number three football brand.&nbsp;<\/p>\n<p>Bjoern Gulden, Chief Executive Officer for PUMA said: &ldquo;<em>Arsenal have been a key strategic target for PUMA for a number of years now. Through a clear commercial vision, a well-defined sports marketing strategy and a relentless enthusiasm within the PUMA organisation, we&rsquo;re proud to have signed this partnership with a truly global football club. As we enter a new era in our company history, Arsenal represents a major commercial and marketing opportunity to reinforce PUMA&rsquo;s credibility as a global sports brand, and we have full confidence the plans in place to activate this partnership will have a significant global impact.&rdquo; <\/em><\/p>\n<p>Ivan Gazidis, Chief Executive Officer at Arsenal Football Club said: <em>&ldquo;We are excited to be partnering with PUMA, a company whose football heritage and record of innovation have a strong affinity with our own. This represents another important step forward in Arsenal&rsquo;s progression on and off the pitch.&rdquo;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PRESS RELEASE PUMA AND ARSENAL ANNOUNCE LONG-TERM PARTNERSHIP New Partnership Represents the Biggest Deal in Each Organisation&rsquo;s History &nbsp; &nbsp; London, UK (27th January 2014) &ndash; PUMA and Arsenal Football Club have today announced a long-term partnership. Effective 1st July 2014, PUMA will become the official kit partner of Arsenal. In addition to producing the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6,21],"tags":[],"class_list":["post-826","post","type-post","status-publish","format-standard","hentry","category-arsenal","category-news"],"_links":{"self":[{"href":"https:\/\/idfootballdesk.com\/dk\/wp-json\/wp\/v2\/posts\/826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idfootballdesk.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idfootballdesk.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idfootballdesk.com\/dk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idfootballdesk.com\/dk\/wp-json\/wp\/v2\/comments?post=826"}],"version-history":[{"count":0,"href":"https:\/\/idfootballdesk.com\/dk\/wp-json\/wp\/v2\/posts\/826\/revisions"}],"wp:attachment":[{"href":"https:\/\/idfootballdesk.com\/dk\/wp-json\/wp\/v2\/media?parent=826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idfootballdesk.com\/dk\/wp-json\/wp\/v2\/categories?post=826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idfootballdesk.com\/dk\/wp-json\/wp\/v2\/tags?post=826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}