Juventus for some unknown reason decided to change the logo prior to the start of the 17/18 season.
The new logo resembles af combination of J j capital and minuscular jay (J).
Thus all merchandise articles will have to change as well. New designs have been introduced for a number of products. For instance the Juventus duvets consisting of pillow case and duvet cover.
and another example. On the reverse the nickname of the club bianconeri is written. Bianco Neri is white and black.