The English Premier League is now such a strong brand in its’ own right that they have dished an external sponsorship of the league and will rather promote the league itself exclusively.
These are the new badges which will be used for the upcoming season 16/17.
The regular badge as well as the Champs 15/16 gold badge.
Neat design.
The letters and numbers will go one more season with the current design. A new design will only be adopted with the season 17/18. The logo at the bottom of the numbers will have to change for sure but as a gesture to retailers and clubs the cut off date has been extended.
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